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Home > It And Telecoms Marketing > Case Studies IT & Telecoms Case StudiesRead IT & Telecoms marketing case studies from our members: 1 Software Solutions | Case study by "Base Connections""Base Connections talked about the benefits of this new product, generating interest and providing information to get the name known within the industry for the long-term good but the major objective was to book appointments for a specialist from the Client to visit the contact." Airvana | Case study by "Babel PR""As of July 08 the campaign had yielded over 50 press and analyst briefings and significant coverage wins including " Akibia | Case study by "Prospects 4 Business""The Prospects 4 Business team were able to deal with a large volume of information within a tight deadline to deliver a thoroughly cleansed customer database back to Akibia. " Allied Telesis | Case Study by "MCC International""During a period of just 18 months, MCC and its affiliates generated over 1,000 news hits AURORA KENDRICK JAMES | Case study by "UK Branding""The revised brand has helped AKJ as one of the major players in the specialist telecoms market." Babelgum | Case study by "Babel PR""Babel PR designed a high profile launch event for technology, media, national and international journalists which was followed by private presentations" Big:group | Case Study by "Babel PR""Babel devised a PR programme that would take advantage of this relationship with Google and position the company as an expert in all matters relating to new media, ecommerce and payment gateways." Broadband Wales | Case Study by "Biss Lancaster""By achieving more than £300,000 (AVE) in regional coverage ERBL has helped the Welsh Assembly Government achieve 96% broadband awareness in Wales & 43% take-up – one of the highest of any European country" BURKE E PORTER: REDGRID | Case study by "UK Branding"We created a theme based upon the 'data grid' used in engineering and developed the Identity based this." Carphone Warehouse Business Solutions | Case Study by "Gencia""After winning the initial tender, we embarked on researching their target market to find out who their potential business customers were, and what they were looking for from a provider. One of the most difficult, but crucially important challenges was discovering the contact renewal dates of potential customers, along with devising the messages that would persuade them to switch providers" CheckMEND | Case Study by 'Bottle PR'"CheckMEND is a unique stolen property checking service used by the UK public and police forces to check the legitimacy of second-hand goods against the largest database of stolen items in the UK." Coldharbour Systems | A Case Study by "Focus New Media""Following a period of consultancy and advice, Coldharbour commissioned Focus New Media to provide a new web site, content management system and 'client only' extranet. " CRESSALL RESISTORS"The PR campaign was formulated to contain a balance of business news, case studies, face to face journalist meetings, product news, opinion pieces, letters and features contributions. In addition, Stone Junction prepared a crisis plan in case of any negative publicity and suggested a course of direct communication with customers to be carried out in house." CRM Technologies | A case study by "Prospects 4 Business""The partnership has enabled CRM Technologies to offer their clients a complete ‘one-stop shop’ by introducing a range of marketing support services which have complemented their traditional services" DivX Inc | Case Study by "MCC International""In the first quarter of activity alone MCC delivered over 50 quality clippings including with a double-page profile in both PC Home and Personal Computer World and a UK press tour resulting in 13 face to face meetings over two days." DTG | Case study by "Babel PR""Babel was tasked with raising the organisation's profile during a crucial period in the development of digital television services." EPISYS GROUP | Case study by "UK Branding""We developed the existing brand image to bring it more into line with competitors, giving a contemporary 'tech' feel to the identity and all communications." GE | Case study by "Gencia"A banner advert was placed on the main GE website and a LiveWire Campaign email was sent to the existing vendor database asking the question "Can You Get Access?" Global Telecoms and Technology | Case Study by "Biss Lancaster""Biss Lancaster was appointed to launch Global Telecoms and Technology’s DMICP IT platform and position the firm as a fast growing IT and telephony expert." HDforAll | Case study by "Babel PR""The positive outcomes included Ofcom being instructed to re-examine the underlying assumptions of its proposals with the result that Freeview viewers will now receive an HD service." IT Business Solutions | Case study by "Base Connections""The output from lead generation was summarised in terms of A-Leads, B-Leads etc and accompanied by detailed notes. This became a valuable ‘Prospect database’ for our client and helped their sales team work with warm, well profiled leads and so improved their sales conversion and revenue generation." Lead Generation | Case Study by "Logicall Results""The Company had been working with two agencies in other areas, however this solution did not benefit from having an existing market presence and as a result establishing credibility was going to require strong telemarketing skills and commercial awareness." Lead Generating Solutions | Case study by Prospects 4 Business"The Prospects 4 Business team were able to quickly clean and build a database of relevant contacts at each of the strategic partners." LiaiseOnline Limited | Case study by "EB Marketing""His self confidence and straight forward approach was enough for me to commission our first external telemarketing spend. Navitas | Case Study by "Babel PR""As a result of the event's success, Navitas was invited to present the same research at Seatrade Europe’s sister event, Seatrade Miami, which exposed Navitas and its solutions to a wider audience of potential customers." Orange (2001) | Case Study by "Sea""One such project was to improve the 1 in 5 conversion rate of Orange.net’s registration page, which he did to 1 in 1.5." Platform™ Computing | Case study by "Prospects 4 Business""The Prospects 4 Business team were able to confirm that 16 people were definitely looking to attend and over 50 were possible attendees." Quorum Business Systems | Case study by "Prospect Research"“We needed to use a telemarketing company that we could trust to understand our services, and speak in an informed and confident way to our target markets. Prospect Research’s track record in the IT sector made them an obvious choice.” Sage | Case Study by EB Marketing"Achieving a high success rate, EbonyBailey has helped Sage realise the phenomenal market growth for Business Intelligence Solutions." SEEDA | Case Study by 'Bottle PR'"... a series of compelling and intriguing press releases and case studies that proved very attractive to journalists and feature writers." Seminar Booking | Case Study by "Logicall Results""Logicall devised a 12-month seminar plan that resulted in 12 full seminars. This was achieved by purchasing a database of prospects, qualifying that they met client criteria, and then contacting the prospects with a series of calls. The success in converting the prospects to attendees was achieved through Logicall's continued development and execution." Signify | Case study by "Prompt Research""Chris Jenkins-Powell, Channel Marketing Manager at Signify, was introduced to Prospect Research through Cambridge Network, a local business organisation...." Spirent | Case study by "Babel PR"Spirent is now seen as a company with core resources and intelligence and is increasingly sought in a consultancy role rather than simply as a provider of specific solutions." Sysrepublic | Case study by "The Telemarketing Company""This is the first ISV/SI partnership program that the Telesales Service has run and everyone was pleased with the initial results. " TallyGenicom | Case Study by "MCC International""Our by-lined articles, abstract pitching, interview programme and 'competitor media ambush' have made TallyGenicom the thought leader on TCO and its profile remains high in the channel press." TM ROBOTICS | Case Study by "Stone Junction""The last two years have bought particularly concentrated levels of expansion, with a large increase in the number of robots sold each year, both in the UK and across the continent." TVonics | Case Study by "Babel PR""Whilst the company’s products are innovative and highly specified, brand awareness was non-existent and it was competing wabbadabba | Case Study by 'Bottle PR'"Media highlights included a three-minute slot on Radio 2’s The Steve Wright programme, which featured wabbadabba as its ‘website of the day’."
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