IT and Telecoms
marketing group

BOTTLE PR

Based in Eynsham, near Oxford, and close to the motorway network, award-winning BOTTLE PR was established in 2003 by two senior PR professionals with strong in-house and agency experience. Thriving on word-of-mouth recommendations, in 2007 BOTTLE PR became one of industry bible PR Week's prestigious Top 50 consultancies outside London. And that was before we launched BOTTLE 2.0 – our new media PR service focused on Web 2.0 and online communications. At BOTTLE PR, we have worked extensively in many fields related to the UK and European property and construction sector, including development and planning, management and construction, law and investment. Our consultants will work closely with you to raise your profile with coverage in a range of media, ranging from news stories, photo features, and lifestyle stories. Where increased sales or rentals are the objective, you'll see both property developments and renovation projects attract more interest from prospective buyers and tenants. One of our core strengths is managing media, community and political relationships – communicating your message and handling contentious issues, particularly when steering projects through the planning process. We advise property development clients to start with a political and stakeholder audit, which identifies key influencers and decision-makers and assesses potential ‘rocks in the road'. This provides valuable insight and guidance on the most effective way of taking development proposals forward in communications and political terms. It's a strategic approach which pays dividends in securing and maintaining political and public support. Draw on our experience BOTTLE PR's consultants work with, and have worked in previous lives, for a wide range of clients... In property development: • Wilsons Law – specialists in property law • EuroHypo – Europe's leading specialist bank for commercial real estate • Buildonline.com – e-commerce site for the construction industry • National Homebuyers – major national property sales company • Builder's Ede – commercial UK property developers • Oxford Architects – innovative architects with clients throughout Europe • Four Pillars Hotels, Oxfordshire In construction:  Burford Group plc – property investment and development company  Universities Superannuation Scheme ltd  Retailers Sainsbury's, Tesco, Homebase and B&Q  Bryant Homes  Alliance & Leicester Retail property development and planning highlights include:  Burford Group plc – development of the O2 retail and leisure centre on Finchley Road, London NW3 - local resident and trader consultation; political research and advocacy.  Universities Superannuation Scheme Ltd (USS) – changes to the Croft Retail & Leisure Park in Bromborough, the Wirral - ongoing community and political liaison.  Sainsbury's, Tesco, Homebase and B&Q – development of new stores, store extensions and changes to planning conditions - media, community, stakeholder and political relations throughout the planning process and construction.  The Junction – regeneration of a derelict former factory site in Sandwell, West Midlands - media relations and political liaison.  Laing O'Rourke – regeneration of a former colliery, quarry and brick works at Steetley, on the Derbyshire / Nottinghamshire border - political liaison.  Homebase – development of a new store on former public parkland in Walton-on-Thames, Surrey - media relations, political liaison, local resident and trader consultation.  Bryant Homes / Taylor Woodrow – development of new housing on former Moseley Rugby Club site in Birmingham – community and political liaison.  Alliance & Leicester – development of commercial & leisure premises at the company's flagship HQ site in Leicestershire, following 12 years of community and political opposition - media relations, community and political liaison. A broader perspective on your projects Our UK and European experience of working with companies directly involved in property development and construction, the professional services organisations which support them, and businesses in the leisure and hospitality sector brings an industry-wide perspective to your projects. Most PR agencies operate a tiered (and tired), hierarchical account team and over-rely on their juniors. BOTTLE PR's simpler structure delivers optimum results for our clients. Our senior PR consultants, each with a decade or more of PR experience, dedicate a high proportion of their time to working directly on a small number of allocated accounts. As a result, you'll receive the highest possible standard of personal service and far greater return on your PR investment. We aim to become your trusted strategic partner. Our clients have the reassurance of knowing that the consultants dedicated to their account are firmly behind their organisation, contributing energy, expertise and enthusiasm. Once we fully understand your markets, competitors, culture, customers, people, vision and issues, we plan the PR journey to fulfil your ambitions. It starts with a Messaging and Campaign Planning Workshop, typically lasting between half and a full day. Held before proactive work starts, the workshop equips us to devise highly focused PR that delivers results in line with your business objectives and agreed targets. It also covers the practicalities and practices of our working together. Not surprisingly, clients come to regard us as a trusted, effective extension of their own team, confident that we will protect their interests. A policy of ‘No surprises' At BOTTLE PR, we uphold the highest standards of integrity and transparency. Our charging structure is clear, simple and predictable, based on standard daily/hourly rates for all the professionals working on your campaigns. We keep you up to date on the results we are achieving. Here's what you can typically expect:  All activity quoted in advance.  Excellent account management with regular written and face-to-face communications.  Weekly minutes of recent and planned activity, detailed timesheets, monthly work-in-progress reports, and tactical campaign plans.  Regular conference calls and meetings to review results and identify fresh news opportunities.  Short quarterly reports reviewing the volume and content of media coverage against pre-set targets. Media coverage is obviously an important measurement tool. However, we advise also taking business deliverables such as website traffic, enquiries from prospects or potential supporters, sales, even lower numbers of complaints... into account, too.

Testimonials about BOTTLE PR

Builders Ede BOTTLE PR handled the launch and ongoing PR for the luxurious Longfords Mill residential development of a Victorian woollen mill in the Cotswolds. Coverage included Period Homes and Ideas, Move to the Country Magazine, House and Home (House of the Month) and regional publications. We have also entered the company for awards regarding its Longfords Mill development. Builders Ede have been working with BOTTLE PR for a few years and have been really impressed with the quality of their copywriting and the coverage they have generated. Their approach is highly organised and focused, ensuring we get into the right publications and make the most of wider PR opportunities. BOTTLE PR created a ‘hit list’ of the top lifestyle and property magazines which they contact regularly and have generated some great features in. In addition to solid media relations work, BOTTLE PR put us forwards for awards, resulting in our winning a Daily Mail UK Property Award. They work well to tight deadlines and have been flexible, responding quickly to changes in our business needs. Claire Johnson, Sales and Marketing Manager, Builders Ede

- Claire Johnson, Builders Ede