IT and Telecoms
marketing group

MCC International

MCC International is one of the UK's longest-running and most successful media relations agencies. We specialise in UK and pan-European press and public relations campaigns for the hi-tech, IT and science industries. We also have a thriving consumer/licensing division. We are a dedicated team that combines sharp journalistic skills with an acute appreciation of PR in the wider context of sales and marketing and are well known for our "sleeves rolled up, getting hands dirty" approach to delivering valuable column inches and significant ROI. Our campaigns are recognised by both the press and our clients as being are highly proactive, creative and accountable. That's why we've won "PR Agency of the Year" more times than we care to mention at the Gartner/British Computer Society-sponsored Information Management Awards. A network of sister companies in branding, print and web design provides consistent messaging and instant access to all other marketing services while allowing us to concentrate on delivering what we do best. All our profile building tactics are closely tailored to individual clients' needs and objectives, and the execution and expertise behind them is unique to our agency. Staffing and manning a busy press office (outsourced or insourced), press release and news campaigns, press tours, conferences and launches. These profile building tactics are our daily ‘bread and butter'. We have also pioneered ‘advance features' and editorial opportunities campaigns, something all clients past to present will testify. How do you deal with your competitors? Do you sit back and watch them lead your market in the media? Or do you yourself lead the way, while others follow or – better still – rarely get a look in? These are questions that have concerned many businesses that have adopted MCC's ‘competitor ambush', ‘competitor monitoring' and ‘competitor war-room' profile building tactics. Many agencies will take a stack of client product only for it never to be seen again. But we have devised a truly accountable process, which gives our clients measurable results against the budget and resource they have allocated. That means quantifiable press coverage, reviews, reprints, shoot-out and group tests, product marks and logos and so on. Outside of these B2B tactics, we are also well known by the consumer publishing houses for the reader offers, sponsored columns, cover-mount promotions and competitions we organise. There's no room on this website to go into detail on the mechanisms, creative talent and journalists contacts that underpin MCC's thought leadership strategies. But we can talk about the kind of results we deliver: Double-page-spread features, by-lined to our clients but drafted by MCC… Keynote speaking opportunities… Ghost-written books… Round-table forums encompassing government, media and business… Diaries packed with analyst meetings… These are the kind of thought leadership qualities that MCC's clients of all sizes (and budgets) enjoy. As Marcie Terman, Business Development Director at DataFort (www.datafort.com) says, "In the time we have been working with MCC we have received remarkable results. They are enthusiastic, talented and responsive to our requirements. Most importantly we are creating important strategic partnerships as a direct result of their efforts."

Testimonials about MCC International

MCC International is the best PR agency I've worked with in over 15 years of IT marketing. They understand our market, our customers, the press and how best to maximise all these relationships. Bottom line: they are proactive, accountable and get results.

- Chris Gabriel, Enterasys Networks