IT and Telecoms
marketing group

Berkeley Public Relations

We start by changing the mindset of our clients. A wise man once said: "good news rarely makes a headline". When our clients understand that flattering stories about their products and services aren't very interesting, we start to get results. And when we start to get results, our clients want more.

Here are three tips to making your business newsworthy:
1) Identify all the problems your business solves. Then make a drama about them.
2) Weave in a human interest element. Bring it to life.
3) Make it topical. Sync your story with the current news agenda.

Simple.

So if you want a PR agency that thinks differently, try our approach. Specialists in B2B and consumer technology, new media and online PR, we've been making our clients stand out from the herd for over 20 years.

Testimonials about Berkeley Public Relations

"We started working with Berkeley PR to extend the reach of our PR activities into new press sectors including marketing, retail and web developer titles. Berkeley's enthusiastic team is constantly monitoring the press; proactively suggesting new ideas; and has been highly effective when sourcing interview opportunities. In less than a year, we've seen a very positive impact from our PR in terms of both quantity and quality."

David Hall, communications director, Affiliate Window

 

 

"The Berkeley team has helped us to shift the PR strategy away from product-focused news and towards more issues-based comment pieces, marking Ricoh out as a thought leader.  This has led to coverage that reaches a new target audience in line with our marketing and sales efforts, and gives us the edge over our competitors."

Kristiane Bottom, marketing communications manager, Ricoh UK